Ariat was founded on technology and innovation- with the goal of making the highest-quality footwear and apparel for the worlds top equestrian athletes. Ariat is a community of riders and people committed to those who ride, ranch, and work outdoors and make products they’re proud to use. They play as hard as they work. And playing includes family, friends, and living outdoors. As athletes, riders put their bodies to the test every day. They create high performance boots and apparel that keep up. Ariat strives to redesign, re-imagine, and reshape our world, while staying true to the values and traditions that keep them authentic.