Are UGG Boots Still in Fashion in 2025?
, by Edward Stone, 5 min reading time
Explore whether Ugg boots are trending in 2025 and how to style them. Stay ahead of the fashion curve with our guide!
When you hear someone mention UGG boots, you might be catapulted back to the early aughts when the likes of Lindsay Lohan and Paris Hilton were strutting around Hollywood in the iconic sheepskin accompanied by Juicy Couture tracksuits and hoop earrings. And while the Y2K nostalgia is real, the Australian brand is seeing a big comeback in 2025, both with retro styles and exciting new ones.
Though the brand’s initial debut was in 1978,1 their boots exploded in the early 2000s—in Hollywood and everywhere else.
Now the brand is making a big comeback, with designer collabs and trendy new styles. One thing hasn’t changed though: UGGs are still the comfiest shoes on the market.
A Look at UGG Boots’ Timeless Appeal
Long before UGGs graced the runway, sheepskin boots were a post-surf staple across Australia, keeping surfers warm after a chilly session in the ocean. Their comfort made them famous as people realized they could look chic and put-together while feeling like they were still wearing slippers.
In the early 2000s, UGG boots were everywhere, and their versatility helped skyrocket them to success. Jeans, miniskirts, cutoff shorts—no matter the look, the UGG boot found a way to work.
But what brought them out of the magazines and into the streets of your hometown and the hallways of your local high school was their unbeatable comfort. Once teenage girls tried on the fleece-lined sheepskin boots, it was a done deal. UGG boots blew up.
UGG Boots and Current Fashion Trends
You may have heard that we are having a Y2K revival on the runway, which helps explain the return of the iconic boot.
But UGG has been working behind the scenes to bring a more modern look into their footwear designs. For example, they now offer styles with a chunky platform, which have been spotted on consistently on-trend celebrities such as Bella Hadid and Keke Palmer.
The Ultra Mini, Tasman, Tazz, and Disquette styles are more fan favorites that have taken off with Gen Z.
Given how popular they’ve become (again), it’s no wonder that the UGG brand has been on a winning streak. In fact, the company reported year-over-year growth of 13% in Q2 of 2024.2
So, in response to “Are UGG boots still in fashion?” we answer with a resounding, “Yes!”
Styling UGGs in 2025
The versatility of UGG boots allows you to dress them up or down with ease. They’ll go seamlessly with any of your athleisure, but you can also pair them with your trusty oversized jeans or even a pair of tailored trousers (thanks for the inspiration, Selena Gomez) for a more put-together ensemble.
UGG Boots Across Generations
Millennials undoubtedly remember the heyday of UGG boots and, we’re willing to bet, are thrilled to see the comfy boots return to the limelight.
For Gen Z, the sheepskin footwear is probably considered retro, reminiscent of an era that lives on in movies and nostalgia IG accounts. Some may be eager to recreate the looks of throwback Paris Hilton and opt for the classic boot. Others might want a more modern aesthetic and turn toward styles like the platform or the Fluff Yeah Slide.
The magic of UGGs is that there are really no limits or rules. Whether you’re 18 or 80, walking runways or walking to class, you can find a model that suits your wardrobe and your lifestyle.
UGG’s Sustainable Mission
According to Good on You, a database that ranks brands based on sustainability, UGG has set a target to reduce greenhouse gas emissions in both its operations and its supply chain.3 The brand also uses recycled materials in their designs and focuses on creating long-lasting shoes to avoid contributing to the wasteful and never-ending cycle of fast fashion.
Modern consumers are increasingly prioritizing sustainability in their shopping choices, further boosting the brand’s appeal.
UGGs International
While many American and European consumers know UGGs for their versatility, they have their roots in Australian surfwear. Though perfect for keeping your feet warm in cold climates, beachgoers have also gravitated toward UGGs for their easy slip-on-slip-off style and earthy aesthetic.
It’s rare to find one shoe that can do so much—which is why UGGs are continuing to reign supreme in the footwear market.
The Timeless Allure of UGG Boots
UGG boots are a rare blend of iconic and practical. They skyrocketed to fame while dominating the cultural zeitgeist of the early 2000s, but the brand has adapted and reinvented itself many times over, making them a bestseller once more, a quarter-century later.
No product has that kind of success by accident. The versatility, comfort, and style of UGG boots have basically guaranteed their popularity—which doesn’t seem to be going anywhere, as evidenced by the likes of Cardi B, Justin Bieber, and Rihanna sporting the iconic sheepskin shoes.4
No matter the season, no matter the occasion, UGG has a durable and sustainably sourced shoe for you. And with history as a guide, they won’t be going out of style anytime soon.
Sources:
- Today. How UGG Is Making a Major Comeback 20 Years After Its Heyday. https://www.today.com/tmrw/how-ugg-making-major-comeback-20-years-after-its-heyday-t203618
- Footwear News. Teva Returns to Growth as Hoka and Ugg Continue to Drive Q2 Sales at Deckers.https://footwearnews.com/business/earnings/deckers-brands-deck-q2-2025-earnings-1234724662/
- Good on You. UGG. https://directory.goodonyou.eco/brand/ugg
- The New York Times. The Highly Unlikely Yet Totally Predictable Return of UGGs. https://www.nytimes.com/2020/12/10/fashion/the-highly-unlikely-yet-totally-predictable-return-of-uggs.html